May
27
2009
YouTube’s Rivals To Offer Better Video Analytics
Posted by: siliconalleyinsider in Silicon Alley InsiderGood news for Web video publishers and advertisers: You’ll be able to get more stats about your videos (and everyone’s) thanks to a new partnership between 15 video sites and TubeMogul, a video analytics startup.
Sites like Blip.tv, MetaCafe, and DailyMotion have built TubeMogul’s software into their Web video players, which will provide more information about who’s watching the videos, how long they’re watching, and where they’re coming from, than was previously available. The service will be free through TubeMogul, which is launching its “2.0″ product today at noon.