Finance Geek

In August, Google (GOOG) sold DoubleClick’s Performics SEM unit to Publicis, and now we have a price tag on it: $53 million, according to Google’s just-filed 10-Q.

Back in 2004, DoubleClick spent $58 million, plus a $7 million earnout to acquire Performics, though the two numbers aren’t quite apples-to-apples. Google held onto the affiliate marketing business, which became the Google Affiliate Network.

See Also:
Google Sells DoubleClick’s SEM Business To Ad Conglom Publicis

Go to Source of Article

This entry was posted on Friday, November 7th, 2008 at 8:24 pm and is filed under News From The Net. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.