Nov
21
2009
Exclusive: Zynga Says Offers Are Just 10% Of Revenues
Posted by: siliconalleyinsider in Silicon Alley Insider
In a new disclosure, Zynga tells us it makes 90% of its revenues from gamers putting their own money into the system to buy virtual goods.
Zynga says 10% of its revenues come from “offers” marketing, where sponsors agree to buy virtual goods for gamers, so long as those gamers agree to try a product.
See Also:
- Facebook Named In Federal Class-Action Suit Over Scammy Zynga Ads
- Zynga Raises $15 Million
- Zynga CEO Mark Pincus: “I Did Every Horrible Thing In The Book Just To Get Revenues”