The great Canadian economist Reuven Brenner once referred to macroeconomics as a tautology and a myth, a dangerous one at that, sustaining the illusion that prosperity is necessarily linked with territory, national units, and government spending in general. Phil Knight, the wildly talented, courageous, and visionary founder of Nike would likely share Brenners contempt for the macro side of economics. Hes lived Brenners quote, and much more.
In Knights case, Nike, one of the most important and successful brands in the world, is a creation of Knights genius. At the…

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