Finance Geek

Blockbuster (BBI) is getting ready to launch its new online videogame rental service in an effort to compete better with Netflix (NFLX). The company said today that it’ll start a pilot program in the Cleveland area on June 30, aiming for nationwide coverage by the end of the year.

Blockbuster plans to charge an extra monthly fee — unspecified — to allow its online rental subs access to Wii, PS2, PS3, and Xbox 360 games. Subscribers will only be charged during billing cycles that they have rented games.

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This entry was posted on Wednesday, May 27th, 2009 at 9:19 am and is filed under Silicon Alley Insider. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.