Finance Geek

AOL’s ad revenue turnaround plan is simple: Remove junk inventory and open up to Mom-and-Pop advertisers.

Toward that end, AOL:

• Removed all but one ad from AOL.com.
• Cut back ads on MapQuest by 60%.
• Will soon open an online store for self-servicing ad-buyers.

AOL (TWX) ad sales leader Jeff Levick explained to PaidContent:

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This entry was posted on Tuesday, July 21st, 2009 at 8:29 am and is filed under Silicon Alley Insider. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.