AOL logo in the garbage

Enough is a enough.

In his big New Yorker profile on AOL this week, Ken Auletta explained that 80% of the company’s profits STILL come from AOL’s subscription business. In an age when DSL, cable, and even 3G are all better options than dial-up that’s pretty outrageous.

But what’s really a scam about AOL’s subscription business is who it’s selling it to and why those customers stick around – in Auletta’s words, “older people who have cable or DSL service but don’t realize that they need not pay an additional $25 a month to get online and check their email.”

A former AOL exec explains that this is AOL’s “dirty little secret” – “that 75% of the people who subscribe to AOL’s dial-up service don’t need it.”

AOL’s subscriber revenues during Q3 2010 were $244 million on 4 million customers. If that former exec is right, AOL is essentially scamming 3 million people out of $20 a month for a total of $183 million per quarter and $732 million per year.

Fortunately, this scam will eventually coming to an end. AOL is down from 35 million subscribers in 2002.

But if you care about fair deals and defending the consumer all, you have to agree – this scam is not ending fast enough.

To help change that, we’ve put together a click-by-click demonstration showing how any AOL user can quit the service from the AOL web client (presumably where most users who get their Internet service from somewhere else still get their AOL mail.) Pass this post on to anyone you think might need it.

To be clear: If you have a cable or DSL Internet you do not need to pay AOL any money ever to access your email, even it is AOL email.

Click here to see how to stop paying AOL for a product you don’t need >>

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