Archive for June 11th, 2012

Follow The Daily Ticker on Facebook! Day one of Apple’s (AAPL) Worldwide Developer’s Conference ended not with a bang, but with a wishful audience hoping for “one more thing.” On the surface, the big news from the WWDC was not what was announced, but what wasn’t announced. As was widely expected the tech giant released [...]

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Follow The Daily Ticker on Facebook! There were three big issues with the Facebook (FB) IPO–two of which are actual problems and one of which is just whining. The “whining” issue is the widespread complaint that Facebook’s stock fell after the IPO. Some investors apparently thought they they were entitled to a boatload of free [...]

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Follow The Daily Ticker on Facebook! JPMorgan (JPM) CEO Jamie Dimon is slated to appear on the Hill Wednesday in a much-anticipated hearing before the Senate Banking Committee to answer questions about the firm’s shocking $2-$3 billion trading loss which came to light May 10. Even before Dimon testifies, Wall Street is rushing to his [...]

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As was widely expected Friday, Spain this weekend made a formal request for up to $125 billion in aid for its banking sector. Financial markets rallied in reaction, with major Asian markets rising nearly 2% in overnight trading. “Our conclusion is that liquidity issues will be addressed in the euro zone,” David Kotok, chairman of [...]

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I read in the Financial Times this morning that application downloads to iPhones have been falling for the past couple of months. I was surprised and excited by this data in equal measure which, if true and is the beginning of a trend, heralds an important shift in the way we use our mobile phones.

I started by doing some digging on the web and it turns out that the data comes from a mobile app advertising business called Fiksu, who recently released a bunch of data on mobile app downloads and monetisation which included the chart below.

Aggregate daily download volume of top 200 ranked free iPhone apps in the US

App Store Competitive Index

My reading of this chart is that we may be seeing the start of a new trend, but there is not enough data here to make that call definitively. Firstly, the data is limited to downloads of the top 200 free iPhone apps in the US, secondly I haven’t heard of anyone else spotting this trend, and thirdly we only have four months of data. That said, I’m in the business of spotting trends early and there is more than enough here to get my antennae twitching and put me on the lookout for corroborating data.

One obvious explanation for the decline in downloads is that users are turning from apps to the mobile web. This is the news that the HTML5 crowd have been waiting to hear for some time (myself included). There isn’t much to be found on the web either way about this, but the one thing I could find was a recent Nielsen survey which found that compared with a year ago we are spending more time on apps vs the web (81% of our time vs 73%).

I regard surveys as pretty unreliable indicators or tech trends, so I don’t put too much store in the Nielsen data, but I am left thinking that the most likely explanation for the Fiksu data is that consumers are growing tired of experimenting with new apps all the time and are instead spending more time with a smaller set of apps they have come to love and rely upon. This explanation matches my behaviour.

I’d be interested in your thoughts.



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